Valentino Beauty
Campaign film · Social strategy
Beauty, movement, people, places—stories.
A cross-category practice shaped by fashion instincts, social behavior, and the belief that brand work should feel as intentional as it is immediate.
AllFashionBeautyHospitalityLifestyleEditorial
Versace Parfums
Fragrance · Social campaign
Aēsop
Product study · Instagram
Swarovski
Jewelry · Creative direction
Coach
Accessories · Editorial
Valentino Beauty
Fragrance · Fashion film
Valentino
Luxury fragrance · Still life
FANG
Fashion · Campaign imagery
EADEM
Beauty · Product campaign
Valentino Beauty
Lifestyle · Product story
Simple Project
Verseas · Fashion
Palomo Spain × Puma
Fashion · Behind the scenes
EADEM
Lip gloss · Product campaign
Featured case / Chez Georges
A destination story built to travel.
Chez Georges became more than a backdrop: it shaped an intimate, aspirational hospitality story designed to earn attention, spark saves, and introduce the destination to audiences beyond the existing community.
71.5KViews
8.6KInteractions
1.2KSaves
75.3%Non-followers
Strategy gives direction. Instinct gives it life.
About / Luis Corrales
I’m a Phoenix-based creative director, social strategist, and content creator with 6+ years of experience helping fashion, beauty, luxury, lifestyle, hospitality, and entertainment brands turn briefs into distinctive social work.
My background as a principal artist with Ballet Arizona brings discipline, visual precision, and an instinct for performance to every production.
01
Creative direction
Visual worlds, styling, shot planning, talent direction, production leadership, and brand consistency.
02
Social strategy
Channel thinking, content planning, brand voice, community, publishing, and performance analysis.
03
Content creation
Concepts, scripts, short-form video, photography, performance, editing, copy, and delivery.
New briefs · Collaborations · Teams