I develop social-first ideas from the brief through the final post—concept, script, performance, direction, edit, copy, and delivery.
Creator / Director / StrategistCampaigns shaped for the pace of social and the visual standards of fashion. Every project below was carried from brand brief to public release.
A social-first gifting story for Donna Born in Roma and Uomo Born in Roma. I translated the retail brief into an intimate, cinematic concept designed to feel personal rather than promotional.
A polished fragrance story for Ralph’s Club New York Parfum, balancing classic tailoring with a direct, modern social cadence. I shaped the concept from the brief, performed and directed the film, then edited, wrote, and published the final piece.
A theatrical holiday film built around Valentino’s unmistakable red. I used framing, movement, performance, and a concise gifting narrative to create a luxury moment that still felt native to the feed.
A destination narrative built around atmosphere instead of a conventional room tour. I created, performed, directed, edited, and published the content to position the stay as a world audiences could step into.
A fast, fashion-led holiday styling film built around movement, transformation, and multiple frames. I developed the concept and script, performed on camera, directed production, edited, wrote the copy, and published the final reel.
I interpreted the brief through styling, performance, and image-making—using saturated color, movement, and close detail to give the jewelry an expressive role within a distinct fashion world.
Strategy gives the work direction. Instinct gives it life.
I’m Luis Corrales, a Phoenix-based social media and creative professional with 6+ years of experience across fashion, beauty, luxury, lifestyle, hospitality, and entertainment.
My background as a principal artist with Ballet Arizona shapes how I work: with discipline, visual precision, physical awareness, and a deep understanding of performance. I bring those instincts into every frame.
Platforms and production tools I use to take work from strategy and capture through publishing and performance.
Platform strategy, content planning, channel voice, community thinking, publishing, and performance analysis.
01Concepts, scripts, short-form video, photography, on-camera work, editing, caption writing, and delivery.
02Visual worlds, styling, shot planning, talent direction, production leadership, and brand consistency.
03